Companies wield power in a variety of ways, none more important than in their relationships to their clients and vendors. These relationships form the foundation of any business. If clients leave, the business dies. If vendors or suppliers dry up, then the business is left with nothing to sell.

But what is the purpose of our interactions between businesses? Is it control? Power?

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Really, this is where we are as an industry.  Swoopy dot logos? I guess dots or lines that swoop around the side of the word of your company’s name is a perfect visual description the company.  ”We’re action”, “We never stop moving”, grief. Seems to me that it’s the laziest form of design that I’ve ever seen.  Next, let’s try it with squares. How fun.
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