The economic principles taught in business school are based upon the role of price in the world of supply and demand. As it pertains to the creative industry, supply is the total time available to the creative firm and demand is the pull of that time by paying clients. As someone who has the job of setting prices in a design firm I personally experience the difficulty of this every day.
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So FORGE is working on a program called FORGE Your Dot Org. We are giving away free services to one Dayton-based non-profit in 2010. The application window has now closed, and we started looking over the applications today. I was amazed at how detailed and thoughtful companies will be in order to get free work for a whole year. It’s almost like they are trying.

So I was wondering what it would be like if FORGE treated potential clients like we treat prospective employees.  Instead of us selling ourselves, we would let potential clients know if THEY fit the bill.
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