Many articles have been written about choosing a Design Firm, most of them focusing on things like; what questions to ask in the interview, what should be in an RFP, ect. All good things to know for sure, but perhaps not the angle that I believe is most important.

From a business standpoint, the strategic choice of partnering with another company is a very important one. It’s a choice that can make or break a small company, and greatly affect a large one. Choose correctly and each company get’s a profitable bit of business, as they are each able to work within the operational efficiencies that they have established. Choose wrong, and the problems that come with the decision can take years to make right.
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So my “independant” life started in January of 2008.  I didn’t know what to do with myself and, as it turns out, I didn’t need to.  The bringing together of Jän Ostendorf, Jeremy Loyd and Ben Callahan was a very significant event in all of our lives.  While Jän graciously offered me some cheap space to rent in the office of his design firm, Catalyst Creative, I proceeded to worry.  Yes, that was my initial contribution to the cause…worry.  Embarrassing, huh?  Such is the transitional life of the entrepreneur, I guess.
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